I know what you’re thinking: “Who even uses Bing?”
Surprisingly, more people than you might expect. While it may not dominate the market the way Google does, Bing’s user base is far from negligible—and it varies significantly from country to country.
To put things in perspective:
| Search Engine | Global Market Share | US Market Share |
|---|---|---|
| ~90% | ~86% | |
| Bing | ~4% | ~8% |
At first glance, these numbers may not convince you to take Bing seriously. They look small, even irrelevant. But these figures are broad, abstract averages. They don’t represent local market variations, industry-specific behaviours, or the fact that Microsoft devices, Windows search, Xbox, and even some enterprise networks default to Bing.
And that leads me to the real point:
Why Bring Up Bing at All?
Because Bing offers a surprisingly powerful, completely free tool that every web developer—and every website owner—should be paying attention to: Bing Webmaster Tools.
You might have heard it described as just a place to upload your sitemap, but that’s barely scratching the surface. Quietly, and almost without drawing attention to itself, Bing has developed some genuinely impressive diagnostic and insight tools. They’re incredibly easy to use—so straightforward, in fact, you won’t even need us to walk you through them.
Example: A Scan of an Unoptimised Website
Bing instantly highlights technical SEO issues, performance bottlenecks, crawl problems, and accessibility improvements in a clean, simple interface anyone can understand.
It literally tells you:
-
Where the problem is
-
What you need to do to fix it
-
And lets you rescan immediately to verify your improvements
It’s a rinse-and-repeat process; and genuinely one of the easiest ways to improve your site’s visibility, performance, and search health across all search engines.
Even if Google remains the undisputed market leader, tools like Bing Webmaster Tools offer an extra layer of insight that can give your website an edge. And in SEO, every edge counts.
Of course we upload our clients website to Bing (on one of our SEO packages). If you’d like to know more about our SEO services, reach out to us today.